Every nonprofit staffer (and some volunteers) I’ve ever met has a business card. Inherently they meet many people day-to-day and the business card survives today as a way to share contact information. I do recall being able to bump phones to exchange contact information but as far as I can tell it’s not taken off. (A bit like Google Wallet and coupons by location-based services.)
So as a communication tool I think we can all agree then that the business card is pervasive in it’s use and is an effective way to connect to new people who may be supporters and/or donors.
And they’re cheap which is always a good thing. One could argue that they’re “free” since your nonprofit has to have them for the reasons mentioned above.
Let’s go with them being free then for this blogpost. With this free, pervasive and effective communication tool being used by your nonprofit how do you supercharge the business card and turn it into a fundraising machine?
The above shows how. The business card above was created specifically for an event but the mobile giving information on the left can be added to your staff’s business cards. Imagine your/their contact info on one side with three mobile giving options as shown on the card in the image on the left on the other side. The United Way of Greater Kansas City used this at their kickoff event last month (another GREAT use of a business card specific to the event) and it was very successful.
Supporters at the event had their phone, their credit card and the business card above with three mobile giving options. Easy and effective. Your nonprofit can do the same.
One important feature to note is that they smartly provided three total mobile giving options. This is smart to do since it lessens the reliance on one single method like the QR code and reduces the impediments to getting donations right then and there.
Even better is that you can encourage the donor to keep your card in their wallet or purse for that time in the future that they are thinking about your cause or that good day when the donor is just feeling generous.
Here’s yet another example of a simple bookmark handout from our customer at the Kemper Museum of Art. It has multiple ways to give printed on it.
In summary, with mobile giving options supported by your nonprofit you can turn the simple business card that you already pass out today into a daily and event-based giving machine.
Dale Knoop is part of a great team working to make RAZ Mobile a great platform for any cause engaged in fundraising. Any cause can create an content-rich mobile presence, share it through text messages, social media, QR codes, advertising and more and best of all-quickly and securely process donations from motivated supporters. Dale holds multiple patents and applications for patent in the mobile space including advertising, content optimization, geo-targeting and negative QOS.