Not one to point fingers but all you out there that say you are “mobile-friendly” when it comes to your nonprofit fundraising pages-I’m calling you out.
Above are 2 donation pages as they appear on mobile phones. The one on the left is a RAZ Mobile donation page and the one on the right is brand X.
If you were a donor wanting to make a donation “in the moment” which page would you prefer?
“Mobile-friendly” and “mobile-optimized” are in the process of being mis-used by a great many service providers to nonprofits.
Frankly, this is a disservice to those in the nonprofit space because this term could mean a wide variety of things. The two images point out the wide disparity between truly optimized for mobile on the left and barely navigable on the right.
The way to decide is to put yourself in the shoes of your donor. They want to give at your event or when you ask them via a text message. They take the time to start the process. They see the image on the left or on the right. The one on the right requires pinching and swiping and this results in time wasted by the donor. As the clock ticks and it takes longer for them to find satisfaction, your cause is getting closer to losing them.
Simple things like this can be the difference between a completed donation and frustration. A completed donation means they are in line to give again.
Frustration could mean they never try again. Ever.