Computing power, a high-speed internet connection and a mobile device have been used with great success to re-imagine many industries. All one has to do is look around at what they see in their own lives that’s been re-imagined. Listing them here would be extensive and boring. We all know it’s happening to pretty much every human endeavor. I for one feel that this is making things more convenient, accessible and that it’s enhancing lives.
This is an inexorable pattern and yet one notable and sizable industry seems to have been left behind. As the 3rd largest industry in the United States, the simple act of an individual giving to a nonprofit on their mobile phone has not ben re-imagined until now.
Think of it like this. You go to a charity event and at your table are forms with many blanks and lines to complete and a bunch of furnished pens. At some point during the evening an appeal is made to complete the forms with personal and financial information like credit card numbers or information about your checking account.
For anyone that gives this way, your completed form is put in a box, then into a car, and then keyed into a database to complete your gift at some point after the event.
The opportunity for something bad to happen to your identity is rampant. And yet for less than $1 per day it doesn’t have to be this way. Why, in today’s re-imagined world, do I have to complete the same form over and over to make a donation? Why are strangers handling my personal information?
This is one of the major reasons we created RAZ Mobile. We wanted to re-imagine giving in a way that follows the example set by leading ecommerce sites-give donors the option to give quickly when they want without the hassle of filling out forms each time they want to give. At the donor’s option, after their first gift to any cause using RAZ Mobile, they can opt to have their credentials stored securely through a PIN they create so they can be used to give to the same cause or any other cause using RAZ Mobile anytime, anywhere.
I think this is the way that donors want the act of giving to be re-imagined. No forms to complete and no checks to write, No envelopes, stamps or letters I won’t read. Give me a way to make a donation quickly and securely when I want to via the device that’s pretty much an extension of me-my mobile phone.
Do you think that if you re-imagined your giving experience to be one that works on any mobile phone and lets a donor give in seconds that this would re-imagine the future of your nonprofit? What if giving was made easier for your supporters? Might they give more often? I think the answer would be yes.