Speed matters!

9 Jul

ImageA short post today since writing about speed mattering as much as it does in the internet warrants brevity.

Does speed matter when thinking about the donor experience with online giving?

The only answer to this question is a resounding YES!

In the for-profit world, large web services like Google and Amazon know this and they are rewarded with loyalty and patronage. These rewards are just as important to a nonprofit as they are a for-profit enterprise and even better they are easily attainable.

•Amazon found that +100 ms increase in response time equaled -1% sales.
 
•Google found that +500ms response time meant a 20% reduction in searches.
 
•Google found that a 30% reduction in file size generated 30% more map requests.
 
Think of anything you do in life? Most of the time quicker is better and when it comes to serving a donor when they get the impulse to give speed matters BIG TIME!
 
If you don’t think it matters ask a donor the question in the picture above-which form will be easier and faster to complete.
 
Speed matters even more on mobile phones because people are on-the-go and they use their phones for so many different things. 
 
With a slow and difficult to complete donation process you could be leaving money on the ground and letting future high net worth supporters slip through your fingers.

2 Responses to “Speed matters!”

  1. Marie Pickard July 10, 2013 at 9:16 AM #

    Also Speed Matters in procesing the donation and the acknowledgement! We process daily, Monday through Friday. If received before 2pm we process on the same day.

Trackbacks/Pingbacks

  1. Speed matters! | Diane Robertson - July 11, 2013

    […] Speed matters!. […]

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