3 reasons to look beyond text-to-give

5 Feb


Here’s 3 pieces of third party content about the status of text-to-give. I myself have said many times that it’s on its way out and I can understand if people think I have to say this since RAZ Mobile is a highly appealing alternative and to us-the best way to go mobile for nonprofits. Fact is……text-to-give has it’s uses but as I am quoted in the Mobile Commerce Daily piece below: are we teaching donors to only care about the largest nonprofits only when there is epic destruction?

Consider that the need of those in need is persistent no matter the number of hurricanes, tsunamis or earthquakes.

The 2 podcasts listed here are RAZ Mobile customers offering their own opinion.

Here’s the Third Sector Today podcast featuring our customer Heart to Heart International.

Here’s the Chronicle of Philanthropy podcast featuring our customer ArtsKC. (This one’s a hoot since the “expert’ recommends the use of text-to-give and ArtsKC immediately offers a firsthand rebuttal.)

The Mobile Commerce Daily article below points to the inevitable upheaval in a market run by the carriers for their revenue benefit alongside their premium text message aggregator pals.

Read this to learn more about the upheaval in test-to-give.

Perhaps I was overzealous in thinking that I would not be blogging much about text-to-give in 2014. It does have its place in fundraising. However, for the large and growing majority of nonprofits looking for easy and effective mobile fundraising text-to-give is not the solution they are choosing.

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