3 tips to make workplace giving a year-round opportunity for nonprofits

9 Apr


In a 2012 Time magazine article they shared a report from the brand consultant, Landor Associates who found  77% of consumers say it is important for companies to be socially responsible. In addition, the same article states 70% of Millennials, those ages 18 to 34, say a company’s commitment to the community has an influence on their decision to work there. These findings point to a natural and mutually beneficial relationship with large and small businesses that all nonprofits of all sizes should be working to their advantage all year long, year after year.

Here are my 3 tips to help your nonprofit make corporate social responsibility and workplace giving a year-round benefit.

Tip 1 – Build a year-long, repeatable calendar of businesses you engage in workplace giving with

This one is pretty easy to understand and one that all nonprofits should engage in by starting with your board members. Ask them for help and permission to provide them with materials that they can take to their customers, vendors, employees and social networks. If you end up with gaps in your calendar approach the businesses you shop at and patronize. Take them to lunch and say that you are not asking them for money per se, that you just want to provide them with the digital and print materials to help you raise awareness and funds for what you do.

Don’t stop at one business per month or time period. Get as many as you can. With their ask being 90% more effective than your own there’s 2 benefits to have as many businesses as you can working with you; 1) they know way more people than you and 2) you lessen your risk of burning out your donors because you have expanded the sources of your ask via the businesses.

Even better than the above is that you will get new donors that you can cultivate into high lifetime value donors.

Tip 2 – Ask the business to be a sponsor

You can have sponsors year-round, not just for an event. The sponsor could be engaged in workplace giving with you or they could just choose to be your sponsor. On our platform you can list as many sponsors as you want on your RAZ Mobile site. For those businesses or individuals or organizations that are your sponsor(s) ask them to help cover the cost of your use of our platform or the cost of your PC site. In other words have them help cover some of your costs of publicly facing digital assets like your mobile site on our platform or your PC site or both.

This can be a tax-deductible gift to your nonprofit and a great way for the business/individual/organization to be seen as great stewards of social responsibility in their community.

Tip 3 – Leverage every physical asset the sponsor has

If your sponsor has a store, ask them to pass out materials for you. If they have a warehouse ask if you can hold meetings there and let them address your audience and staff. They can share stories about why they support you. If they have their own packaging or shopping bags ask to be a part of their packaging with a mobile call-to-action.

Never hesitate to leverage what your sponsor has to offer in this way. When you walk in you’re already at “No” with them. Everything from there is all benefit to you when they say yes. If they say “No” you had that when you walked in and you’ve lost nothing.

Working with businesses and sponsors and letting them ask on your behalf all year-round, year-after-year only makes sense. Consumers want businesses to be be “good” and your nonprofit is in the “doing good” business. When you add mobile engagement and fundraising to this mutually beneficial scenario you’ve added instant gratification for a consumer/donor to do some good as well.

Dale Knoop is CEO at RAZ Mobile and leads a great team working to make RAZ Mobile a powerful and cost-effective platform for any cause engaged in fundraising. Any cause can create an content-rich mobile presence, share it through text messages, social media, QR codes, advertising and more and best of all-quickly and securely process donations from motivated supporters. Dale holds multiple patents and applications for patent in the mobile space including advertising, content optimization, geo-targeting and negative QOS.

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