3 ways to raise more money from your next team event

28 May


For nonprofits, the team event fundraiser is a great way to have some fun with your staff and your supporters and raise needed funds. Many of us have been to golf tournaments, walk-a-thons, marathons and other team oriented events. Typically the funds raised come from two sources-the fees to be in the event (and get the giveaway merchandise like t-shirts, golf balls, etc.) and donations from sponsors who view the team event as a way to get their brand highlighted as good community stewards.

Leaving just these two donation streams to carry the load misses other opportunities for fundraising and engagement though, and raising additional donations can help increase the ROI of your event (which is typically low) while increasing your pool of supporters and donors.

Here’s my 3 ways to raise more money from your nonprofit’s next team event.

Number one – Workplace giving with sponsors

I’ve can’t remember being at a fundraising event and seeing no sponsors for the event. Done right, the sponsor’s  brand is everywhere and rightly so. They’ve made a donation to the nonprofit and deserve recognition for their good deeds. But their involvement in your event could be enhanced greatly prior to, and at the event, with one simple thing: create an online campaign page for each sponsor to share with their employees, customers, vendors and social followers during the lead-up to the event. If you have many sponsors, they could compete to see who raised the most amount of money for you much like a corporate challenge. Each year you could give the winner a banner or a trophy or an logo-ed image for their website declaring them the winner of the event’s corporate fundraising challenge. You’ll need an online platform (I suggest RAZ Mobile) to create the campaigns on and see the results in real-time and our platform makes all of this easy.

Number two – Crowd-funding with individuals and teams

Much like empowering the sponsors above you can empower individuals and teams whether they attend your event or not. Prior to the upcoming event, you will be emailing your supporters inviting them to participate in the event. At the outset of this communication sequence you can alert them to the chance to form a team or work as an individual crowd-funder for the event in addition to seeking their registration. Again, like the prize or accolades in number one, the same idea applies here. The bottom-line is some your supporters will take you up on this and they will raise money and many of the donors they bring in will be brand new donors.

Number three – Fundraise for “left over” merchandise after the event

Many times at events there are auction items given by businesses to the nonprofit as a way to increase the donation results of the event. The key to this tactic is to work with your sponsors and local business supporters to get services and merchandise that you can give to the winners in number two above but to also offer up after the event as prizes for gifts made after the event. Leave some auction items in reserve and go back to all your audience, tell them what a great event it was, give thanks to the attendees and sponsors, and mention that you have some leftover merchandise to award to lucky donors for donations after the event. This keeps the buzz going after the event and gives your nonprofit the ability to extend the attention span of your supporters to post-event not just pre-event.

To deploy these tactics to raise more money from your team events, your nonprofit simply needs to do what you do to plan and execute the event. Make a list of things to be done, when they should be done and execute. Other than creating the campaigns or letting crowd-funders work for you with their own campaign, nothing here really diverges from what you’re already doing for your events today. Best thing to do is try and see what happens. You may be surprised or learn something amazing that helps your mission well into the future.

Dale Knoop is part of a great team working to make RAZ Mobile a great platform for any cause engaged in fundraising. Any cause can create an content-rich mobile presence, share it through text messages, social media, QR codes, advertising and more and best of all-quickly and securely process donations from motivated supporters. Dale holds multiple patents and applications for patent in the mobile space including advertising, content optimization, geo-targeting and negative QOS.



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