The Millennial Impact Report for 2014 is out and if you have missed it you can get it here. I love these reports because they shed massive light on what’s ahead for nonprofits. Their findings have shown in 2012 and 2013 that millennials want to give through their phones when they are “in the moment” and that they don’t want their gifts limited to $10.
Millennials are 80 million in number, bigger than the Boomer generation and all nonprofits and businesses need to pay attention to research that focuses on them like the Millennial Impact Reports.
The 2014 issue of the report took a different path than the last two reports. The focus for 2014 was on millennials and their employers/work/job and the gist of it for the workplace is that businesses could be missing out on the best employees if they aren’t actively providing ways for the employees to help nonprofits and particular causes they believe in.
Here at RAZ Mobile we have our mission to help nonprofits prepare for the millennial generation so our mission is “baked in” to what we do. Making the world a better place via mobile engagement and fundraising is at the center of what we do. I love that about working at RAZ Mobile.
As I read the new report a “what if” scenario popped into my head. There was once a time that if a business put its arm around a nonprofit in public the business did so despite their worries of backlash or an attitude of “why not me” from other nonprofits not chosen to be helped by the business.
Thankfully this attitude is fading away and 2014 report suggests that business must embrace causes openly to score good employees and to be seen by millennials in general as a “good” business.
The “what-if” I speak of is what if a business ran or at least helped with and perhaps paid for the online presence for a nonprofit? This may sound far fetched and I know some business websites are not always the best but the fact remains that businesses in general likely have more expertise in online tools than many nonprofits. The businesses know that technology cuts costs and helps them compete and be profitable. The same applies to nonprofits.
So what if there was a way for every nonprofit to partner with a business with the stated goal of making that nonprofit more successful in online tools? After all, online giving is the only channel growing right now and the businesses have expertise in lessening their own reliance on direct mail through online tools, which can help nonprofits. And an added benefit is that millennials know and live online so they have the experience to share with the nonprofit. I could see the business helping with the nonprofit learning more about social media from the business as well.
Conceivably the business could claim expenses in their partnership with their chosen nonprofit as in-kind donations to the nonprofit while at the same time allowing the employees of the business advocate and participate in the mission of the nonprofit.
Perhaps this new 2014 Millennial Impact Report will usher in new ways for businesses and nonprofits to work together? The report strongly suggests that the next generation of donors and supporters are looking for this to happen and that they will welcome it.
Dale Knoop is part of a great team working to make RAZ Mobile a great platform for any cause engaged in fundraising. Any cause can create an content-rich mobile presence, share it through text messages, social media, QR codes, advertising and more and best of all-quickly and securely process donations from motivated supporters. Dale holds multiple patents and applications for patent in the mobile space including advertising, content optimization, geo-targeting and negative QOS.