For millennials technology is a need not a want

2 Jul



My favorite quote from the just-released Experian report titled Millennials Come of Age is this:

“While the rest of adults see smartphones and the Internet as revolutionary, for Millennials, they’re just part of the natural order of things,” (John) Fetto added. “As such, they have expectations about how things should work that may seem unrealistic to those who grew up without such technologies. Technology and connectivity is not a want for this generation; it’s a need.”

It’s my favorite because it completely captures the situation facing businesses and nonprofits-millennials look at their world as one that’s infused with technology and mastering technology for the sake of engaging this audience of 80,000,000 people is the same as they view their smartphone-it’s a need and at the center of their life.

Need more proof? From the report:

  • Millennials are mobile dominant. Fifty percent of Millennial smartphone owners say that they access the Internet more often through their phone than through a computer.

What’s this mean? Your nonprofit is getting an ever-increasing amount of traffic from mobile phones and if you’ve followed our blog you know that using a PC experience for mobile visitors gets your Google search rank demoted and puts you at high risk for missing donations.

You can expect the mobile dominance for millennials to rise over time along with your inbound traffic to your primary domain from mobile phones.

All of this points to a persistent mobile experience for all age groups, not just millennials. If mobile is a lifestyle and at the center of an ever-increasing amount of people then your nonprofit should not look at mobile as just something to leverage for your next event.

Think of it this way-mobile usage is not an event so why look at mobile engagement and giving as an event? (I know this is in large part driven by the perception that mobile giving equals text-to-give but text-to-give falls way, way short of being what mobile giving really is and solves none of the challenges presented by relying on a PC experience for mobile visitors to your primary domain.)

I know nonprofits are inundated with stats and findings about the millennial generation but this is to be expected when the stakes are so high. All nonprofits must embrace mobile technology now and focus more on learning what works rather than just “trying it out”. A growing number of Americans, millennials and other groups like Boomers, rely on their mobile phones daily and they’re not “trying it out”.

Time to think like the people your nonprofit needs to attract for furthering your mission.

Dale Knoop is part of a great team working to make RAZ Mobile a great platform for any cause engaged in fundraising. Any cause can create an content-rich mobile presence, share it through text messages, social media, QR codes, advertising and more and best of all-quickly and securely process donations from motivated supporters. Dale holds multiple patents and applications for patent in the mobile space including advertising, content optimization, geo-targeting and negative QOS.

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