“Eventually” your nonprofit will go mobile?

16 Jul

Let me start this week’s post with an apology to our followers for missing last week. You see, I was dealing with this.

photo

So there was the tree. About which, much like the headline of this week’s post, I was reminded that “eventually your house will be back to normal”.

Well the tree is gone and the repairs have begun. My thanks to all who expressed their concern and best wishes.

But the question remains-when exactly is “eventually”? Can it be today? In the case of nonprofits missing mobile donations the answer is “it should be today”. In the case of many though this is the answer and their response – “Eventually we will go mobile”.

Imagine Bill Gates saying this. Or anyone at Google or Apple? Mobile technology is moving so fast that one could argue that each month that goes by for a nonprofit or for-profit entity without a great mobile experience is equivalent to 2 or 3 months. Each month that goes by not giving your supporters (and customers) a great mobile experience means catching up will take more time than you think. Sadly, some will never catch up.

I’ll say the same thing I always say: online is the only growing channel for giving and the online channel, with each passing day, increasingly means mobile.

“Eventually” as the timeframe for a nonprofit to embrace mobile and to deploy a mobile-optimized version of their primary domain, to say nothing of optimizing giving pages for mobile donors, strikes me as simply a cop-out and an excuse to keep doing the same thing over and over expecting better and better results.

And yet, I have heard “eventually” as the timeframe to go mobile from too many nonprofits who likely don’t realize that the pace of going online mostly via mobiles has hastened and now stands at 34% according to PewResearch. Restated, just over 1 in 3 are mostly mobile on the internet. In the next 12 months I predict this figure will close in on 50%. Let that sink in-1 in 2 will be mostly mobile on the internet and sooner than you think.

So while you plot “eventually” as a date on your nonprofit’s calendar to go mobile, your supporters are already moving on, transferring their PC internet activity to their mobile phone. And, along with it, their loyalty and support to another cause.

When that day of “eventually” does come and you do go mobile you will be able to say at that time “Eventually our supporters will come back” even though they will have likely moved on with their time, talent and treasure to another nonprofit that engages them and values them enough to make their mobile experience the best it can be.

Dale Knoop is part of a great team working to make RAZ Mobile a great platform for any cause engaged in fundraising. Any cause can create an content-rich mobile presence, share it through text messages, social media, QR codes, advertising and more and best of all-quickly and securely process donations from motivated supporters. Dale holds multiple patents and applications for patent in the mobile space including advertising, content optimization, geo-targeting and negative QOS.

3 Responses to ““Eventually” your nonprofit will go mobile?”

  1. Karen E. Lund July 23, 2014 at 7:37 AM #

    The thing these folks miss is that they are *already* mobile, they just don’t know it and have no control over how they appear. Because, of course, nearly all mobile devices have some kind of web browser (no matter how primitive) so that anything on the Web can theoretically be viewed on a mobile device.

    The problem is that some Web pages look terrible on mobile browsers. So “terrible” is what mobile users see.

    A quick test, asking employees, volunteers and friends with different mobile devices and/or mobile browsers to access your website, would give any non-profit a quick guide to the most necessary fixes. In most cases I suspect it would mean simplifying the website.

    • daleknoop July 23, 2014 at 7:41 AM #

      Thanks for your insightful comment Karen! 84% of nonprofits are relying on their PC donation experience as their mobile giving experience which has to change very soon. The cost of going mobile therefore can be said to be paying for itself in recovering lost donations.

  2. Paulina September 9, 2014 at 10:49 PM #

    I do accept as true with all the concepts you’ve introduced in your
    post. They are very convincing and will definitely work.
    Still, the posts are too short for beginners. May you please extend them a bit from subsequent time?
    Thanks for the post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: