3 top tips for #GivingTuesday

12 Nov


The buzz and hype for #GivingTuesday is in full swing as we head to the holiday season. It’s a great time for giving and, rightfully so, it’s also a very popular time for giving as we all think about those in our world who are in need. As I always say “Tragedy never takes a day off.”

Being mindful of this let’s set the stage for #GivingTuesday.

It is the Tuesday after Thanksgiving. The progression is Thanksgiving Day, then Black Friday, then Cyber Monday and then #GivingTuesday.

It is a growing global day of giving celebrated after we enjoy the bountiful harvest prepared by loved ones on Thanksgiving Day and two days of shopping (not me-I like to wait until the last minute).

You’ll note that in my mention of #GivingTuesday I include the (#) hashtag character. This is intentional and leads me to our first top tip for your nonprofit to benefit from #GivingTuesday.

TOP TIP NUMBER ONE – Mobile equals social and social equals mobile

Twitter, Facebook, Instagram, etc. are all mobile companies. Their platforms are designed to cater to the mobile consumer. And we should all know this in our hearts. As much as many in the older demographics who yearn for the typewriter and face-to-face conversations like to deny, mobile is the internet we always wanted and the one that’s already subsumed the PC.

So it is fitting that in all references to #GivingTuesday the hashtag is always there signifying that this is a day of giving centered on mobile phones and social media.

Yet, unfortunately, most nonprofits will be out there making #GivingTuesday appeals in social media and email with a giving experience designed for a PC. This is, as data tells us, a path to lost donations. Completing a giving form on a phone that has been designed for a PC could cost you upwards of 50% of donations.

So get a mobile-optimized giving form today. Our customers enjoy easy, secure, frictionless and fast mobile giving. Trust me-you need this today and forever more.

TOP TIP NUMBER TWO – Get others to share

It goes without saying that social media is sharing experience. Ideally, on #GivingTuesday you will be encouraging your supporters to share you with their social networks. This is the most basic step in your “get others to share us” playbook.

Where sharing really takes off is giving your donation page URL (again, it should be a mobile-optimized giving experience for the reasons herein) to businesses and organizations that care about your cause and that may have sponsored you for a gala or an event like a walkathon or marathon.

Why is this right to do? They want to participate in #GivingTuesday too. Their employees want to participate and it’s always good for a business brand to constantly be helping to make their community strong by caring for the needy whether it’s for humans or our furry friends.

Get a mobile-optimized donation page and share the URL with these businesses and organizations. Ask them to share on social media. They’ll thank you for the opportunity to participate in #GivingTuesday.

TOP TIP NUMBER THREE – Before, during and after

This tip may not be readily apparent since “technically” #GivingTuesday is supposed to be one day but here’s the deal: social media platforms are time relative meaning that your #GivingTuesday content may or may not get seen and shared depending on timing alone.

This is why, if I were running the content for #GivingTuesday I would be posting before, during and after #GivingTuesday. It costs nothing.

Before you could say “Beat the #GivingTuesday rush with a donation to us.”

During the day it’s easy-no need to tell you what to say.

After you could say “We had a great #GivingTuesday and in case you didn’t have a chance to participate you can now. Thanks!”

#GivingTuesday will be a blitz of content and messages. Don’t fall victim to the blur of content. Start early and stay late with your social postings.

I hope these three top tips help your nonprofit. By following them you will learn and refine your tactics for this year, next year and all the days in between!

Dale Knoop is part of a great team working to make RAZ Mobile a great platform for any cause engaged in fundraising. Any cause can create an content-rich mobile presence, share it through text messages, social media, QR codes, advertising and more and best of all-quickly and securely process donations from motivated supporters. Dale holds multiple patents and applications for patent in the mobile space including advertising, content optimization, geo-targeting, negative QOS and a mnemonic device QR code alternative .

One Response to “3 top tips for #GivingTuesday”

  1. nba即時比分 January 3, 2015 at 12:49 AM #

    Nice Blog, thanks for sharing this kind of information.

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