3 easy, powerful things for your nonprofit to launch in 2015

7 Jan

Hello! And Happy New Year!

I hope you are like us-very excited about what 2015 holds for nonprofits, mobile engagement and fundraising and excited to be helping all those in need, whatever their need may be.

2015 promises to be like 2014 with regard to mobile phones becoming the first and increasingly, only device used to go on the internet.

Look at it this way. If the online channel is the only one growing in terms of giving and its being “taken over” by the mobile phone, then you have to ask yourself: “Is 2015 the year we give our mobile supporters and mobile visitors to our website a great mobile experience or are we just going to keep using a site designed for a PC?”

So, (drum roll not required LOL) without further delay, we give you the:

3 easy, powerful things for your nonprofit to launch in 2015!!

NUMBER 1 – Add mobile giving options to your business card

We’ve written about this one before and it’s worth repeating at the start of a new year since it’s SO EASY and SO EFFECTIVE!

UW card

Look at this card and now envision your own business card that you hand out all the time having an easy way for the person(s) you’re with to give right then and there.

Even better as the United Way card shows, create event-specific cards for each of your events. Hand them out, place them in chairs and then have the event presider suggest throughout the event to take the card you have and make a gift now with their phone.

The United Way did an amazing job with this card and ALL nonprofits should follow their thought leadership with this future-proof tactic.

NUMBER 2 – Add mobile giving options to your email template(s)

If I had a dollar for every email from a nonprofit that I read over the 2014 holiday season that I opened and that had a teeny tiny “Donate” link that led me to a giving experience designed for a PC I’d have too much money to stuff in my mattress!!!

Seriously, 2015 will be a continuation of the trend of email being opened first on a mobile device. Give your supporters that open your email on their phone the ability to make a gift immediately while they are “in the moment”. This means no PC giving experiences allowed for mobile phones.

PC giving experiences on mobile phones are costing your nonprofit donations.

NUMBER 3 – Launch on RAZ Mobile. There’s NO contract so what do you have to lose?

Okay, I saved the sales “pitch” to last but we feel compelled to share the fact that we have customers raising tens of thousands each month (in some cases in a day) via our (AWESOME!) frictionless giving on any phone, tablet or PC.

And the average donation per donor is about $100! What’s not to love about that?

And, as mentioned above, with no contract you can try RAZ Mobile and not break the bank like you would with building an app or paying a developer to re-create all the wonderful features we have to offer.

I’ve been “doing” mobile and building mobile services for 15 years now. Mobile was a big topic in the nonprofit space in 2014 and 2015 will be even more of the same.

Please reach out to us and let us help you have a mobile-licious 2015!

Dale Knoop is part of a great team working to make RAZ Mobile a great platform for any cause engaged in fundraising. Any cause can create an content-rich mobile presence, share it through text messages, social media, QR codes, advertising and more and best of all-quickly and securely process donations from motivated supporters. Dale holds multiple patents and applications for patent in the mobile space including advertising, content optimization, geo-targeting, negative QOS and a mnemonic device QR code alternative.

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