Here’s a great way to serve mobile searchers

14 Jan

We’ve written here in our blog many times about the rise of mobile traffic on the internet, how mobile is becoming the preferred internet access device and how Google is now scrutinizing how your website/domain treats mobile visitors. The Google mobile-bot is always looking to see what kind of experience you offer mobile searchers and visitors. Is it a PC site or is it mobile-optimized?

(Notice I did not say “mobile-friendly”. That term is so broad in its implementation from what I have seen that you could park an aircraft carrier in it! LOL!)

So here at RAZ Mobile we are always on the lookout for great ways our customers are serving mobile searchers and visitors. Before the holiday we found one.

Look at the prominent mobile site link that Alphapointe.org has placed on their home page.

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This is a great example of serving mobile searchers and one that all nonprofits could use. It’s one way among many ways nonprofits can choose from to serve mobile searchers and visitors. Serving them is no longer an option. If you don’t they may not come back or connect with you ever.

Throughout 2015 more data will be shared by many sources pointing to the need to serve mobile searchers with a great experience. Mobile is becoming the internet.

Add to this an easy way to give in seconds on any screen (like we offer) and you have a strategy for your nonprofit that is fully optimized for today and well into the future.

Dale Knoop is part of a great team working to make RAZ Mobile a great platform for any cause engaged in fundraising. Any cause can create an content-rich mobile presence, share it through text messages, social media, QR codes, advertising and more and best of all-quickly and securely process donations from motivated supporters. Dale holds multiple patents and applications for patent in the mobile space including advertising, content optimization, geo-targeting, negative QOS and a mnemonic device QR code alternative.

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