50-59 year olds are early tech adopters too?

18 Feb

grandma

I have been in mobile telecom and mobile data services for almost two decades so when someone says to me that older Americans don’t use their smartphone to go to the internet (or, more closely to what we help them do at RAZ Mobile, give to nonprofits they support) I laugh. Sometimes out loud and sometimes not. It’s funny to me that some feel there is a line drawn between demographic groups.

It makes me want to ask “Well, if older folks don’t use the internet then where are all the typewriters?”

I observe older Americans (I guess the correct term would be “Boomers”) head down, finger extended, tapping and sliding around on their smartphones just as much as I see Gen X, Y or Z so the notion that Boomers somehow lag is a faulty notion to me.

When data that supports this crosses my laptop I can’t help but share it and sort of parade it around because it signals the ongoing and pervasive shift away from the PC to the mobile phone. It’s yet again an indicator to nonprofits that their paramount concern should be the immediate implementation of frictionless mobile-optimized giving options FOR ALL AGES.

Below is a snipet from the blog post by Jason Cohen on Big Music Data:

old

As you can see Boomers are early tech adopters right alongside younger generations.

Why is is this so? It’s because everyone of all ages loves easy, convenient and compulsive access to data and communications. What of those with flip phones? At some point their wireless service provider will tell them that they can’t have that phone on their network. Why would their wireless service provider do this? For one, the wireless service provider will not have anyone that can diagnose problems on flip phones-they’re too old. Secondly, the carrier is not making any money from the flip phone person so they’d be happy to see them churn. And finally, when your flip phone dies (and it will someday) you may not be able to avoid having to buy a smartphone.

Need more convincing? This piece from 2014 lists 55 year olds and older as the group with the fastest rate of adoption of smartphones.

Right now, we’re witnessing the rise of the mobile computing era and its impact is only making itself known across for-profit and nonprofit enterprises. The magnitude of the impact will be large and pervasive and when it comes to nonprofit engagement and fundraising, all nonprofits need to forget the non-existent demographic lines they think they see and start TODAY asking donors of all ages to give easily, securely and quickly on their smartphones.

Dale Knoop is part of a great team working to make RAZ Mobile a great platform for any cause engaged in fundraising. Any cause can create an content-rich mobile presence, share it through text messages, social media, QR codes, advertising and more and best of all-quickly and securely process donations from motivated supporters. Dale holds multiple patents and applications for patent in the mobile space including advertising, content optimization, geo-targeting, negative QOS and a mnemonic device QR code alternative.

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