New RAZ Mobile feature coming! The gift cart!

11 Mar


Over the past couple years of RAZ Mobile’s young life we’ve not talked much about new features. Since we’re browser-based and not a downloaded app (here are some reasons why this is the case for us) we’ve never had to highlight what’s new although we should do a better job of it. We’ve rolled out a lot of new features since our launch and everyone gets all of them right away since we’re cloud-based with nothing to download and update constantly.

But as the title to this week’s blog says, we’ve got a new feature coming out and it’s definitely worth a few words here to share more about it.

The request for a gift cart came from where so many of our new features come from – our customers. Many of them requested the ability to load up several gifts by type and campaign and we enthusiastically said “Yes! Let’s build a gift cart!”

And we didn’t enter the design phase of the gift cart hastily. We know that donation processing is where we excel versus our competitors and we also are keenly aware that donation processing is the lifeblood for our customers. That’s why our average donation amount per unique donor is over $120. We’re good at what we do for our customers.

The gift cart design had to take into account the ability to accept the sale of items in addition to the acceptance of multiple gifts while still allowing the use of our donors’ PINs. In many ways our cart is more like the for-profit world of Amazon than it is one that resembles the nonprofit world’s version of a cart.

We think modeling our gift cart and our giving experience after the best in the for-profit world is a good thing since cart experience is a competitive landscape in the for-profit world. We want our customers and their donors to enjoy a very frictionless giving and gift cart experience.

So our customers can count on the ability for supporters to add gifts easily and items for sale and check out fast and securely with the money flowing immediately to the cause’s merchant account or PayPal account. No sitting on funds for days/weeks like our competitors.

Our cart will be rolling into our test environment the week of March 23rd and we’re anxious to get it tested thoroughly and to get it launched for all our customers.

If you have questions about our cart and the features it will offer please email me at

Dale Knoop leads a great team working to make RAZ Mobile a great platform for any cause engaged in fundraising. Any cause can create an content-rich mobile presence, share it through text messages, social media, QR codes, advertising and more and best of all-quickly and securely process donations from motivated supporters with a minimum of friction. Dale holds multiple patents and applications for patent in the mobile space including advertising, content optimization, geo-targeting, negative QOS and a mnemonic device QR code alternative.

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