Mobile giving is great for events but that’s just scratching the surface

18 Mar

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Oftentimes we are approached by nonprofits and causes with the question of using our platform for an event that’s coming up as a way to fundraise at that event. It’s a great idea and we’ve seen it raise thousand of dollars on our platform in less than an hour. But there’s so much more that mobile phones represent in terms of fundraising that just looking at mobiles as your event tool means your nonprofit is just scratching the surface of the potential and the power of mobile phones for engagement and fundraising.

What do I mean? For one, mobile phones are at arms length of your existing supporters and new supporters virtually ALL THE TIME. The reason is we use our phones ALL THE TIME and we want their physical and virtual connection power ALL THE TIME.

So it follows that your nonprofit needs to think of how you are engaging and fundraising via mobile phones ALL THE TIME.

Of course I don’t mean that fundraising via mobiles is all you should think about. In fact what I’m going to share is quite the opposite. It’s kind of “set it and forget it” basic tactics.

Before I get to those, I do need to mention that fundraising via mobiles at your event needs to take into consideration the wireless coverage at your event. I’ve been to many events and the coverage can be spotty based on the carrier, the building and the number of people in a small space.

Connectivity becomes less of a concern each day but still-check your event venue out for coverage.

Now-on to the tactics I mentioned above.

Email – Most of your email to supporters is opened first on a mobile phone. Does it have a DONATE link or button in it? If so, is that experience ready to be seen on a mobile phone or are you still using a PC form? We solved this with responsive design forms that look great on any screen and that take the friction out of giving. Bottom line – your nonprofit needs mobile options for giving and engagement in your email ALL THE TIME and forever going forward.

Social – Same thing here for social media as it is for email. The vast majority of social media is opened and consumed on a mobile phone. At the risk of being a broken record your nonprofit needs a frictionless giving form that looks great on a mobile phone. Had the good folks at ALS not had a mobile-friendly giving form I think their fundraising total would not have been so high for the IceBucketChallenge. And here again….people are in social media ALL THE TIME and it’s all ages not just millennials.

Search – Let’s face it- search on a phone means how your nonprofit ranks in Google’s eyes. On April 21 2015 they will start demoting your domain if you do not have a mobile-friendly (we offer mobile-optimized which is better…..email me at dale@razmobile.com and I’ll tell you why it’s better) version of your domain you will get demoted in search and most importantly MISS A POTENTIAL GIFT and this will happen ALL THE TIME until you fix the situation. The fix is easy and we have helped customers take this off their to-do list.

I hope that you get a small sense of the mighty impact of mobile phones beyond just an event fundraising tool. Entering in personal gift information on a piece of paper should be replaced by mobile-optimized forms like ours. That’s a good thing. Leaving mobile to just be an event tool misses the tactics above ALL THE TIME and that’s a bad thing for all nonprofits.

Dale Knoop leads a great team working to make RAZ Mobile a poweful platform for any cause engaged in fundraising. Any cause can create an content-rich mobile presence, share it through text messages, social media, QR codes, advertising and more and best of all-quickly and securely process donations from motivated supporters with a minimum of friction. Dale holds multiple patents and applications for patent in the mobile space including advertising, content optimization, geo-targeting, negative QOS and a mnemonic device QR code alternative.

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