Archive | April, 2015

“Love this service!”

22 Apr

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As the headline suggests we have our admirers in the philanthropic donor world. We are ever grateful for feedback and admirers because at the heart of what we want to do is make it very, very easy for donors to give online via any screen.

Yes, we do take a mobile-first approach and we think rightfully so since the PC is headed down (and some say out) while the mobile phone is taking over.

This particular customer the donor gave to above could be any nonprofit out there still kicking the tires on mobile giving. Now that Google penalizes your domain if it doesn’t meet their mobile-friendly algorithm guidelines mobile isn’t a “thing” any more. It’s a full-blown fundraising channel.

As a matter of fact we had a customer do over $8000 in one night last week. How did they do this? Our service combined with just asking people to give. Turns out the Millennial Impact reports are right. The biggest reason donors haven’t given to your nonprofit via their phone is they haven’t been asked.

An “ask” combined with a service your donors will love is the future. Get a risk-free RAZ Mobile account today and start WOW-ing your donors.

Dale Knoop leads a great team working to make RAZ Mobile a powerful platform for any cause engaged in fundraising. Any cause can create an content-rich mobile presence, share it through text messages, social media, QR codes, advertising and more and best of all-quickly and securely process donations from motivated supporters with a minimum of friction. Dale holds multiple patents and applications for patent in the mobile space including advertising, content optimization, geo-targeting, negative QOS and a mnemonic device QR code alternative.

Why do some experts keep giving bad advice?

15 Apr

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Don’t get me wrong-not all nonprofit experts offer bad advice. The headline does say “some” experts. But at a time when the topic of mobile giving is largely unknown to most in the nonprofit space, the number of experts touting their own personal use of their phone and social media as “knowledge” is troublesome and highly problematic for me.

Let me put this more plainly. Because you have a mobile phone and use social media does not make you an expert in either realm.

And yet one such expert continues to offer up questionable advice and last week this “expert” did not disappoint when they listed “9 Fundraising tools to watch in 2015”.

I won’t name the expert in question and I won’t point to the tools by name because at the end of the day this person’s name doesn’t matter and the tools are just tools for fundraising. They didn’t name themselves as ones to watch although the publicity is good for them.

When I got the experts email listing the tools to watch in 2015 I immediately looked at them with a colleague and looked at two key criteria:

1. Do they help nonprofits with the Google mobile search SEO challenge which all nonprofits are facing in less than a week, and

2. Where does the donated money go? For each tool to watch the money goes first to the tool and then to the cause.

I see both the above issues as very large, very pervasive and potentially very negative for all nonprofits.

None of the tools to watch in 2015 solve the first challenge which begs search rank demotion by Google if left unaddressed and all of the tools take the money from the donor and then give it to the cause at some later point in time. How much later is unknown. The practice of taking donations and then giving them to the cause later is one that really needs to not be standard practice and it’s one that we don’t do and have never endorsed. The folks I know at the Red Cross have said that this kind of giving is frowned on due to the lack of transparency and the wide range of timeframes that are used to get the donated funds to their final destination. Some mobile apps have the temerity to take a donation and then ask the donor to make the intro to the cause they gave to so the app can give them the donated money. Talk about lame.

For a nonprofit expert to recommend tools to watch that don’t solve these immediate challenges is not really expert advice in my opinion.

Dale Knoop leads a great team working to make RAZ Mobile a powerful platform for any cause engaged in fundraising. Any cause can create an content-rich mobile presence, share it through text messages, social media, QR codes, advertising and more and best of all-quickly and securely process donations from motivated supporters with a minimum of friction. Dale holds multiple patents and applications for patent in the mobile space including advertising, content optimization, geo-targeting, negative QOS and a mnemonic device QR code alternative.

3 simple reasons behind Google’s new mobile search ranking

8 Apr

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When I have spoken about this topic with nonprofits it seems to get their attention more than other topics like lost donations from using a PC form for a mobile donor. The topic of which I speak is one I’ve blogged about here and it’s the Google search rank change that goes into effect on April 21 2015. As a refresher, if your primary web domain does not have a “mobile-friendly” version per Google’s mobile search bot software program your domain will get DEMOTED in search rank.

As a Google employee remarked at a nonprofit event I attended about 3 weeks ago put it “If you’re not on the first page of search results on a mobile phone, you don’t exist.”

Perhaps a bit harsh but the point remains-never risk your nonprofit not being found.

So why’s Google doing this? Here’s 3 simple reasons.

Reason 1 – Google’s business requires it

Google competes just like everyone. If search via Google on a mobile phone consistently yielded PC sites Google search would be pretty much useless. Who likes navigating PC sites on their mobile phone and for nonprofits, most importantly, who likes making gifts on their phone via a donation page meant for a PC?

Reason 2 – Google is trying to spur a response to a trend

Calling the shift from the PC to the mobile for primary internet access a trend is an understatement. Face it-the mobile phone is taking over for the PC as the primary internet device globally. Period. Google is trying to get everyone to see this and they’re trying to elicit a response. All nonprofits (and for profits) need a great mobile experience TODAY! Google’s simply saying the time is now.

Reason 3 – Seconds on mobile make all the difference

No one likes waiting. I am especially prone to short amounts of patience and when you add in the fact that mobile phones share the airwaves with other phones, waiting for web sites to load is partly about the site and partly about wireless coverage. Google looks at this and says “I can serve more people if I can get them what they want in seconds.” It’s Google’s way of trying to free up airwaves in seconds not minutes.

As your nonprofit absorbs this new Google search situation starting on April 21 I hope that mobile jumps up in priority. As we see an average gift of close to $130 and increased giving by 30% for some of our customers, Google should be thanked for ushering in the importance of being mobile-optimized.

Dale Knoop leads a great team working to make RAZ Mobile a powerful platform for any cause engaged in fundraising. Any cause can create an content-rich mobile presence, share it through text messages, social media, QR codes, advertising and more and best of all-quickly and securely process donations from motivated supporters with a minimum of friction. Dale holds multiple patents and applications for patent in the mobile space including advertising, content optimization, geo-targeting, negative QOS and a mnemonic device QR code alternative.