Bold prediction: mobile ads will replace direct mail for nonprofit fundraising

5 Aug

one minute

There’s no denying we’re in the political season and there’s also the upcoming NFL season. (I hope the Brady thing fades from view…..soon.)

Both politics and football pundits alike can’t resist the bold prediction. One that could come true because it’s in the realm of the possible at this point in each’s season.

Not wanting to be left out of the fun and the hype and the “hey, that could happen” that predictions cause, we have our own prediction.

You might say this one’s far-fetched and yet sometimes we feel like we have been to the future and we’re back now to report on what we saw.

And what we saw was this: mobile ads will replace direct mail. The only question is when.

There. That’s our prediction.

Follow me here: mobile ads are cheaper, more targeted, more impulsive and more actionable while direct mail is more costly, has a massive carbon footprint and shrinking as I type.

I’ll use mobile video as a corollary.

In 2003, while at Sprint, I launched the first live TV app, MobiTV. Back then people questioned whether anyone wanted to watch TV and video on their phones.

Fast forward to today and mobile video is eating into traditional TV and video habits. Some have called 2016 the Year of Mobile Video.

Apply this same shift, combined with ever more people transitioning daily behaviors and activities to their phone, and our prediction could be possible.

Mobile is creating, warping and killing some businesses and business models. Direct mail is prime and poised for a replacement.

We think mobile ads are it and like I said at the outset-the only question is when.

Is your nonprofit ready?

Dale Knoop leads a great team working to make RAZ Mobile a powerful, international platform for any cause engaged in fundraising. Today, all causes globally need a content-rich mobile presence that can be shared through text messages, social media, email and more and best of all-quickly and securely process 100% of donations from motivated supporters with a minimum of friction in seconds with no passwords. If your nonprofit needs custom development of a mobile solution to fit your mission please click here. Dale holds multiple patents and applications for patent in the mobile space.

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