On this, the last day of 2015, we here at RAZ Mobile want to share three wishes we have for all nonprofits in the coming year.
We’ve had these wishes for awhile and yet for many engaged in fundraising for a cause these wishes heretofore have remained over the horizon for most nonprofits and sadly remain unrealized.
WISH NUMBER ONE
We wish that all nonprofits still using a PC page for mobile donors start using mobile-optimized forms that don’t rely on logins and passwords for repeat donations.
This practice has been shown to result in LOST DONATIONS.
WISH NUMBER TWO
We wish that all nonprofits recognize that most of their email is opened first, and increasingly only, on mobile phones.
If your email doesn’t render well, i.e. isn’t readable, then folks tend to ignore you no matter the headline. If your email has a monetary ask in it and it’s not mobile-optimized see Wish Number One above.
WISH NUMBER THREE
If a donor makes a gift to you online try to refrain from sending them direct mail in the future.
I know direct mail for nonprofits is pretty much on aut0-pilot for a variety of reasons but the act of making an online gift is an indicator on how that donor wants to engage with your nonprofit.
Email is good in this case and snail mail is not so good.
Other than the hassle of direct mail and the fact that we all pretty much live in our phones now, our biggest beef with direct mail is that nonprofits sell donor information to others or let their direct mail firm solicit for other nonprofits.
Nothing makes me more frustrated than to get direct mail from a nonprofit I know nothing about and have never interacted with.
Don’t sell donor info.
It’s our hope that all three wishes for all nonprofits become realized in 2016. You’ll be glad they did.
Dale Knoop leads a great team working to make RAZ Mobile a powerful, international platform for any cause engaged in fundraising. Today, all causes globally need a content-rich mobile presence that can be shared through social media, email and other popular digital channels and best of all-quickly and securely process 100% of donations from motivated supporters with a minimum of friction in seconds with no passwords. Dale holds multiple patents and applications for patent in the mobile space.